Member resources
GEO vs SEO for Photographers: What IPPVA Members Need to Know About AI Search
Search is changing quickly, and for photographers and videographers in Ireland, that matters more than ever. For years, the focus has been on SEO — making sure your website appears in Google when someone searches for the services you offer. That still matters. In fact, it matters a lot. But there is now another term starting to appear more often in digital marketing conversations: GEO, or Generative Engine Optimisation. For IPPVA members, the important thing is not to get distracted by buzzwords. The real question is simple: how do you make sure your photography business can still be found online as search behaviour changes? The…